Check out the GSF’s #London2012 playlist!
17 septembre 2012
The London 2012 Olympic & Paralympic Games have not only been a fantastic celebration of sport but of music as well. The opening and closing ceremonies as well as official sponsors’ advertisements have shown that sport remains a real source of inspiration for artists and musicians. The songs below surely helped energize all athletes, get fans moving in front of their television sets or simply motivate them to get off the couch and do some exercise! Check out the GSF’s top 10 selection of songs from London 2012 events and advertisements.
Channel 4, the official broadcaster of the Paralympic Games, ran the biggest marketing push in its 30-year history, a multimillion-pound TV campaign named “Meet the Superhumans” to support its coverage of the London 2012 Paralympics. More than 4.2 million viewers watched Oscar Pistorius win gold in the T44 400m on Channel 4, and the opening & closing ceremonies were the most-watched moment from Channel 4′s coverage with 11.2 million and 7.7 million viewers respectively. http://www.youtube.com/watch?v=kKTamH__xuQ
This is the Spanish version of the now famous song « Anywhere in the World » featuring Mark Ronson and Katy B http://www.youtube.com/watch?v=lYcsbNtlbvg
The “Move to the Beat of London 2012” commercial illustrates Coca-Cola’s ambition to bring teens closer to the Olympic Games and to sport in general. Five young Olympic hopefuls act as ambassadors for the campaign to embody the values of positivity and optimism (Darius Knight, 21, table tennis player from Great Britain; David Oliver, 29, 110m hurdler from the United States; Kseniya Vdovina, 24, 400m sprinter from Russia; Dayyan Jaffar, 17, archer from Singapore; and Maria Espinoza, 23, taekwondo athlete from Mexico).
« Survival », produced by British rock trio Muse, has been selected as the official song for the London 2012 Olympic Games. The song was written « with the Olympics in mind, » according to a note on the band’s website. They declared that « Survival » is « about total conviction and pure determination to win. » This new track was played when athletes entered the stadium, in the lead up to the medal ceremony.
The IOC “Show Your Best” campaign http://www.youtube.com/watch?v=CkMn9-K3_mQ&feature=relmfu is a global video competition aimed at engaging young people around the Olympic movement and creating the next generation of Olympic fans by encouraging people around the world to achieve their personal bests. Users could record, upload, and share their talents and skills at www.olympic.org/showyourbest.
Sainsbury’s, the first ever Paralympics-only sponsor, promoted its sponsorship of the 2012 Paralympic Games with an advertising campaign featuring ParalympicGB athletes alongside David Beckham: http://www.youtube.com/watch?v=jel6Ckee8cE
Beckham, who previously played a game of blind football in an advert for Sainsbury’s, appears alongside several top British athletes including swimmer Ellie Simmonds, who now has four gold medals from the 2008 and 2012 Paralympics.
The P&G London 2012 Olympic Games campaign “Thank you, Mom” honors everything that moms do to help their children succeed by showcasing amazing moms behind Olympic athletes at the London 2012 Olympic Games: http://www.youtube.com/watch?v=NScs_qX2Okk
The video, directed by Alejandro González Iñárritu is a surefire tearjerker: it features inspirational mothers from four continents in London, Rio de Janeiro, Los Angeles and Beijing, and brings out all the emotions sport can convey.
This TV advert from EDF, official electricity supplier of London 2012 in charge of “helping London 2012 shine brighter”, features two engineers ‘testing’ various sporting venues to ensure they are in working order for the Games. Cyclist Victoria Pendleton along with other athletes from Team EDF such as Tony Estanguet, Camille Muffat and Yannick Agnel appear to check everything is ready.
Olympic sponsor adidas released a video clip showcasing TeamGB’s athletes, including Jessica Ennis, Sir Chris Hoy, Nicola Adams and Victoria Pendleton, as a celebration of the country’s medal success at London 2012. David Beckham even makes a cameo appearance as director.
To celebrate the end of London 2012 Festival, musicians across the UK performed Coldplay’s anthemic hit Viva La Vida. This track was played on September 9 during the « Bandstand Marathon » featuring hundreds of outdoor community concerts taking place simultaneously. Coldplay was also one of the star acts of the Paralympic Games Closing Ceremony.
Paralympic GB athletes entered the Olympic Stadium to a riveting applause during the Paralympic opening ceremony as the Games kicked off with a Big Bang. The biggest ever British Paralympic team entered the stadium to David Bowie’s hit song Heroes. Two-time Paralympic GB wheelchair tennis champion Peter Norfolk led his teammates into Olympic Stadium carrying the Union Jack flag.