Interview : Philip BEARD
[
02/24/2010
]
What is sport for you; in a global way? In your all day life?
I have worked in and around sport for most of my business career and can’t imagine working in another industry. I’m obsessed with it personally and professionally – particularly sports marketing.
Which sport do you play?
Golf, tennis and skiing – but I enjoy having a go at almost anything.
What is your favorite team / sportsman?
Chelsea Football Club
What’s your best sport memory?
Being at the 2003 rugby world cup final in Sydney
In a few words, how will the sport map look like 20 years from now?
It’s an ever changing landscape but nothing can, or will, replace watching sport live.
