Speakers

John PARK

[ 02/25/2010 ]


Head of sports marketing, INNOCEAN Worldwide Europe

> Born in Seoul, Korea in 1970

 

> Graduate of Ohio State University, Bachelor degree in Science major in Molecular Genetics 

 

> Married with two sons (Justin & Brian) 

 

> Professional career in Sports
- ISL (International Sports & Leisure) Korea
- FIFA Marketing Korea
- INNOCEAN Worldwide HQ, head of sports marketing
- INNOCEAN Worldwide Europe, head of Live Marketing Center 

 

> Sports Marketing Experience in;
- 2002, 2006, 2010 FIFA World Cup™
- Euro 2000, 2004, 2008
- 2002 Busan Asian Games
- X-games, Davis cup 

 

> Specialty in ;
- Sports property development and negotiation
- Sports deal arbitration
- Sports marketing rights & benefit development 

 

> John has handled the area of sports marketing for Hyundai & KIA since 2000. His experience for Hyundai / KIA from seeking the right sports property, evaluation on sports property, rights & benefits development, master plan development, tailor-made program development and its activation.

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