Vice-President of Eurodata TV Worldwide

1/ Tell us what were the most important improvements in your services and your major success over the last couple of years?

Eurodata TV Worldwide is the One-Stop-Shop for programming and ratings information worldwide. Today, Eurodata TV Worldwide’s database contains more than 2000 channels in more than 80 countries, all data directly sourced from the relevant official institute based in each country around the world.

Thanks to its unique network of partnerships with independent and public companies, Eurodata TV Worldwide covers all continents with a unique set of tools centred around TV ratings but not only. Other possibilities include the NOTA service for identifying new programs, B Right+ that enhances TV programme listings, and on the shelves yearly reports about sport and TV trends including the Yearly Sport Key Facts and One Television Year in The World reports.

The list of services is increasing year after year to better answer the needs of a wide range of clients, from producers to Sport agencies, from TV channels to audit companies.

In 2010, through its powerful online platform MyETV, Eurodata TV Worldwide will be able to provide daily reports for Vancouver OG and FIFA World Cup, as well as in depth analysis which include the time-shifted viewing measurement evolution.

2/ What is the role of Eurodata TV Worldwide in the TV Sports industry?

Grossing up numbers is no longer acceptable. For the last 20 years, Eurodata TV Worldwide has established itself as one of the major players on the market. We are dealing with the leading federations and sport agencies. It’s Eurodata TV Worldwide’s duty to be a referee and to provide official and reliable figures. We’re not looking for quantity but quality and ethic.
Our expertise is recognized worldwide and the next Global Sport Forum in Barcelona will be another occasion for us to share with its participants the latest TV Sport insights

3/ Eurodata TV Worldwide renewed his editorial partnership with the Global Sport Forum. What are the main benefits of such a partnership?

Eurodata TV Worldwide was editorial partnership since the 1st edition of the GSF. We consider that Eurodata TV represent worldwide TV viewers. As such, we are glad to contribute to debates on sport and the issues surrounding it with leading sporting figures, company directors and investors. The analysis we provide help in the decision-making process of international professionals within the TV Sport industry, such as producers, distributors, broadcasters, copyright organisations, sponsors, etc. While historical TV channels are suffering from increasing fragmentation, branded contents are at the forefront of high audiences and we can help sport bodies and companies to maximize their need of ROI measurement.



Jacques Braun, Mediametrie Executive Director, Eurodata TV Worldwide Vice President