Conference schedule : Monday 8th March 2010

For two and a half days, the Global Sports Forum Barcelona will host sportsmen and women, captains of industry, the media and sporting decision makers. They will debate the real challenges sport is facing today.

> Download the full Program (.PDF)



13:30 – 15:30 Registration 

- Has the sports world reacted differently to the downturn compared with to other businesses? Why/why not? What have we learned?
- Who has been hit hardest by the crisis?
- What opportunities exist as we move forward?

Moderator - Kevin ROBERTS, Editorial Director, SportBusiness

Hans Eric TUIJT, Brand Activation Projects Manager, Heineken International 
Kathie VU, Vice President Corporate Partnerships, Ladies Professional Golf Association
John PARK, Head of sports marketing, INNOCEAN Worldwide Europe
David BUTLER, Managing Director, Loxley & Co.
Francis MERLIN, Consultant on sports betting

17:45 – 18:15 Official opening

Jordi HEREU, Mayor of Barcelona
Alfonso RODÉS VILÀ, CEO, Havas Media
José MONTILLA, President, Generalitat de Catalunya
Donna DE VARONA, Founder of the Women’s Sports Foundation 

18:15 – 19:30 Can sport meet the new demands of cities ?

- At a time when cities are having to adapt to a harsh economic climate, what contribution can sport make?
- How can sport respond to the challenges posed by education, public health, business creation and town planning?
- Sport as a means to revitalise local culture and pride

Moderator: Marius CAROL, Journalist and Author

Juan Antonio SAMARANCH JR, IOC member
Carles MARTÍ, First Deputy Mayor, City of Barcelona
Laurent LACHAUX, Sales and Marketing Director, Amaury Sport Organisation (A.S.O)
Jin Teik OON, CEO, Singapore Sports Council 
Steve McCONAHEY, Chairman, Denver Sports Commission 



19:30 – 20:00 Welcome drink

20:00 - 21:15  The film "The Referees" - With the support of UEFA

Conference schedule : Tuesday 9th March 2010

> Download the full Program (.PDF)

9:15 – 10:30 The South as the new frontier of sport

- South Africa 2010, Brazil 2014, Rio 2016: more than a business, sport and its potential to benefit communities
- How much of a boost will these events provide for the host nations in international and political terms?
- Towards new political and business alliances between emerging sporting nations


Moderator - Kevin ROBERTS, Editorial Director, SportBusiness

Issa HAYATOU, FIFA Vice President, President Confédération Africaine de Football (CAF)
Poul HANSEN, Head of Office on Sport for Development and Peace, United Nations
Harold MAYNE-NICHOLLS, President of the Chilean Football Association


10:30 – 11:30 Networking time (special events)

- ‘OLYMPAFRICA’
Thierno DIAK, Director, Olympafrica
SEBASTIAN KARRER, CEO, Polytan Group

- ‘WORLDWIDE SPORT TV PERFORMANCES’
JACQUES BRAUN, Executive Director of Eurodata

11:30 – 12:45 Sport and faith 

- What role, if any, should religious beliefs and customs play in sport?
- Can faith help to improve performance? 

Moderator - Jose Diego CARCEDO, President of the European Association of Journalists

Mark DOWD, Writer and Broadcaster
Tomeu CATALÁ, President “Project Home Balears”
Hicham El GUERROUJ, Moroccan Olympic Champion in Athletics, Member of the IOC Athlete's Commission - TBC
John NABER, American Olympic Gold Medallist in swimming,


Let the show begin : sport, art and entertainment

- Are the lines between sport and entertainment becoming more and more blurred? How can these two areas be combined to better effect?
- Is sportainment an opportunity to attract new consumers? 
- Is sport a source of inspiration for artists? 

Moderator: Ad MAATJENS, Chief Editor, Sponsor Tribune

Jacques SÉGUÉLA, Vice President and Chief Creative Officer, Havas
Francis GABET, Director of the Olympic Museum
John CARLIN, Journalist and Writer
Vicenç VILLATORO, Author
Javier HERRERO-VELARDE, Marketing Director, Grupo Mahou-San Miguel


12:45 – 14:15 Lunch

14:30 – 15:45 After Copenhagen, the essential need for sport to go green

- How to optimize the impact of sport on the environment?
- Sport as a means to raise public awareness of sustainable development
- The need for brands to factor in environmental concerns when it comes to sponsorship strategies 

Moderator - Stéphane LATXAGUE, Executive director, Surfrider Foundation Europe

Tony ESTANGUET, French Double Olympic, World and Europe Champion in Slalom Canoeing
Olivier CANTET, CEO, Rip Curl International, Rip Curl Foundation
Sergey TSYPLENKOV, Executive Director, Greenpeace Russia
David CRAWFORD, Member of the Board of Directors, Clean Air champions, Canada
Sergio MELLO, Founding Director of BRASIL 1

15:45 – 16:45 Networking time (special events)

- 1 GOAL INITIATIVE
Rupert E. DANIELS, Head of content, 1 Goal

- ‘THE SURFRIDER FOUNDATION’
Nathalie VAN DEN BROECK, Coordinator of the Mediterranean Laboratory, Surfrider Foundation


16:45 – 18:00 My body, my temple

- How to protect the physical and mental health of athletes?
- Technology as a means to improve performance and health: A fair advantage?
- Ethics in sport: The opportunities and limitations of genetics in improving performance 

- Can sport overcome social and economic barriers?
- What role can sport play in reaching out to marginalised groups and communities?
- A recent emphasis of sport’s contribution to education 

Conference schedule : Wednesday 10th March 2010

> Download the full Program (.PDF)

 
9 :15 – 10 :30 Major sporting events: from bid to legacy

- Making the dream a reality: the behind-the-scenes work involved in a bid
- How to plan for a legacy well in advance ?
- What benefits are there for local stakeholders? What do they get for their money? 
 

Moderator - Phil SAVAGE, Publishing Director, SportBusiness

Bernard LAPASSET, President, International Rugby Board
Philip BEARD, Former Marketing and Sponsorship Director of LOCOG, current board member and trustee of International Inspiration
Paul ELLIOTT, England 2018 Board Member
Pere ALCOBER, Sports Representative for Barcelona City Council
Andisa NTSUBANE, Head: Africa & Global Sponsorships at the Standard Bank Group

10:30 – 11:30 Networking time (special events)

- “AFRICA'S TIME IS HERE”
Andisa NTSUBANE, Head: Africa & Global Sponsorships at the Standard Bank Group

- ‘MAKE YOUR PASSION YOUR PROFESSION’
Xavi CRESPO, Academic Director of the Johan Cruyff Institute of Sport Studies of Barcelona

11:30 – 12:45 Sport as a force for good: a challenge for all stakeholders

- Is sport an effective means to reach philanthropic goals?
- When brands and NGOs use sportspeople as leverage

Moderator: Amir DOSSAL, Executive Director, ONU Office for Partnerships

Ron PUNDAK, General Director, Peres Center for Peace
Kate BURT, National Director for UK, Right to play
Iñaki URDANGARIN LIEBAERT, Chairman, Telefónica International USA Inc, Spanish Olympic Champion in handball
Rupert E. DANIELS, Head of content, 1Goal



AND


New times, new regulations?

- Financial fair play: a sustainable approach?
- Who wields real power in sports governance?
- Should sporting institutions maintain their extra-territorial status?
- Sporting federations: Are elections the best way to appoint leaders?

Moderator : Phil SAVAGE, Publishing director, SportBusiness

Sandro ROSELL, CEO Bonus Sport Marketing
Sonia PARAYRE, Deputy Executive Secretary of the Enlarged Partial Agreement on Sport, Council of Europe
Philippe BERTRAND, Journalist, Les Echos
Lassana PALENFO, President of ACNOA & Olympic committee of Ivory Cost
Albert SOLER, Sports General Director, High Council for Sport, Spain
Witness: Julian JAPPERT, Founding member and director of the Sport et Citoyenneté association 

12:45 – 14:15 Lunch

14:30 – 15:45 Sport in the digital age: consummers take control

- New technologies, new media: towards better quality and more diversified content
- The consequences for the business model and governance of sport
- The live experience: the magic of sports
- Social networks: a threat or opportunity for sport and its stakeholders?

Moderator: Qiang YAN, Vice President, Titan Media and Titan Sports

Emmanuel SEUGÉ, Group Director Worldwide Sports & Entertainment Marketing, The Coca-Cola Company
Jorge CLARO, Founder, Canal del Fútbol in Chile
Alexandre MICHELIN, Executive Producer, MSN.fr, Microsoft
Laurent-Eric LE LAY, President, Eurosport
Mike MATHIESON, CEO Cake 



AND

Reaching out to the youth: the future of sports

- State of the art: what do we know about the sport practices and preferences of our youth?
- Off the field of play: are video games the new choice of leisure of the younger generations? Making the choice between virtual and real sport
- The Youth Olympic Games and X–Games: Sport’s second coming?

Moderator: Carme BARCELÓ, Press manager, DIR

Carlos HOMEDES, CEO, Nike Iberia
Jarrod HOWELL, Director, Business Development Corporate Alliances, Global, The Walt Disney Company
David GOSEN, Vice President, Interactive Entertainment Business, Strategic Marketing, Microsoft
John CONSTANTINOU, Head of Global Sponsorships & Partnerships, Orange Group

16:00-17:00 Concluding Remarks

Lucien BOYER, General Commissioner, Global Sports Forum Barcelona
Fernando RODÉS VILÀ, CEO, Havas
Juan Antonio SAMARANCH, Honorary President, IOC
Jaime LISSAVETZKY, Spanish Secretary of State for Sport – TBC

Special guest: Evans LESCOUFLAIR, Minister of Youth, Sport and Civic Action, Haiti