1 December 2011
Founded in 1989, Eurosport has grown from a TV channel to become today Europe »s leading sports-entertainment group. The Eurosport Group now has five TV channels: the flagship channel Eurosport, a specialist in the broadcast of live sports reaching over 121 million homes in 59 countries in 20 languages, as well as Eurosport 2, Eurosport HD, Eurosport News and Eurosport Asia-Pacific.
Eurosport’s 2011 programming includes an impressive line-up of top live sporting events across its multimedia platform, with an exhaustive wintersports offer, tennis grand slams such as the Australian Open, French Open, US Open and the best of cycling with the Tour de France. The channel also covers the world championships of the greatest summer Olympic sports on the road to London 2012, and the best rallies with Dakar and Monte Carlo.
Eurosport.com, the group’s network of 11 language websites, is Europe »s No.1 online sports destination, stretching from Europe to the Middle East and Asia. More recently the group has pioneered technological frontiers, including software apps and mobile sites. Eurosport.com »s popular iPhone app has been downloaded over 3 million times.
« Eurosport has been a committed media partner of the Global Sports Forum since it began in 2009 and we are delighted to be involved in the 2011 edition. It is essential that Eurosport is part of this unique gathering, which brings together sport decision-makers to exchange ideas and, of course, inspiration », says Laurent-Eric Le Lay, Eurosport Chairman and CEO.
Today, major sporting occasions are becoming more than sport – they are social, local and international events with huge significance. Our long-standing experience as broadcasters and organisers of international sporting events has given us a great understanding of sport’s true impact on the economy and society.