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Discover the winners of the 2012 GSFB Trophies!

27 March 2012

The 3rd edition of the GSFB Trophies Ceremony was held in Barcelona on Thursday, March 8th.

A total of eight awards were handed out – see the full list of winners here below.

Last year’s group of speakers formed the panel of judges to select eight deserving candidates for the most remarkable sports-related achievements embodying “What’s Next?”. Then three projects among these 8 nominees were awarded Gold, Silver and Bronze by the Honorary Committee.  The Community Trophy was awarded to one of the eight nominees through a vote by the Global Sports Forum online community.

Here are the winners:

‘Goals For a Better Life’, a project run by Fundación Colombianitos which uses football to help improve the lives of children in Colombia, won both the Gold and Community Trophies.

Fundación Colombianitos’ community-based programme has improved the quality of children’s lives who have suffered violence, forced re-location and severe poverty. Ana Arizabaleta, General Director at Fundación Colombianitos, received the award from Maite Fandos, Deputy Mayor of Quality of Life, Equality and Sports at the City of Barcelona.

‘Life Skills Thru Football’, the Indian-based schools project run by Dream a Dream, won the Silver Trophy. Community Development Football, run by Society Empowerment Project and focused on promoting community development in western Kenya, picked up the Bronze Trophy.

For the 2012 edition, two new trophies were added to the mantle to reflect changes in the sport landscape and reward those stakeholders ahead of the tide.

The first one was the SoMe Trophy (Social Media) which was created this year to recognize the sports organization that best leveraged social media and integrated it into their communication strategy.

The other new trophy was the Stadium Innovation Trophy, which was created to recognize a sports team that made important investment in stadium infrastructure to maximize fans’ game day experience.

The SoMe and Stadium Innovation Trophies were won respectively by the UFC (Ultimate Fighting Championship) and Italian Serie A football club Juventus.

Finally, the J.A. Samaranch Trophy, awarding the project that best encompassed the spirit of the Olympic movement, was received by Sir Keith Mills as Chairman of the International Inspiration Foundation. The Special Recognition Trophy was given to Heineken for the Star Player program that has succeeded in taking the excitement of sport off the field through exceptional sponsorship activation.

- Gold and Community Trophies: Organisation: Fundación Colombianitos ; Project name: Goals For a Better Life

- Silver Trophy: Organisation: Dream a Dream ; Project name: Life Skills Thru Football

- Bronze Trophy: Organisation: Society Empowerment Project ; Project name: Community Development Football

- Special Recognition: Winner: Heineken, represented by Chris Carroll, Global Media & Communication Manager at Heineken International

- SoMe (Social Media) Trophy: Winner: UFC (Ultimate Fighting Championship)

- J.A. Samaranch Trophy: Winner: Sir Keith Mills ; Project: International Inspiration

- Stadium Innovation Trophy: Winner: Juventus Stadium, represented by Ben Taverner, Stadium Head of Commercial at Juventus Football Club

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